cool beans or bananas

this was one of my favorite things design wise that I saw this year.  I love how delightful the simple transformation of the chiquita sticker is. That yellow and blue oval thing is a symbol anyone whose ever been in a grocery store knows.  Maybe now, the sticker is a symbol anyone whose ever been a grocery store knows and loves.  I love little things like this that tamper with our daily routines in fun, irreverent ways.

via the dieline